Boxing is like religion.
Word of mouth is its best form of advertisement and its
followers are the sport’s best promoters.
Now boxing doesn’t have a so-called bible to refer to, but its
history is as strong as any sport to date.
What makes the sport so enticing is its ability to produce and endless
amount of spontaneity. Within any second of a 36 minute fight, the match can
end at any moment.
Now is the time for us “followers” to endlessly promote this
fascinating sport we call boxing.
I’ve chastised boxing fans tremendously for trying to sell
the sport on Floyd “Money” Mayweather.
The premise isn’t a bad one by any means, as he is easily boxing’s biggest
star and his skill set is second to none at the moment. But he does not capture the essence of what
the sport is truly about.
Boxing is passion… emotion… and challenging the depths of
greatness.
It’s time for us boxing purists to celebrate our sport and
become missionaries. The world needs to
realize that boxing has an influx of fighters that are captivating and worth
watching!
What better way to introduce how strong boxing is at the
moment then promoting the sport in its strongest four months in recent
memory?! It’s all laid out for you. Month by month from March to July… Big fights
with the sport’s top fighters… Now is the time fight fans.
Spread the word about how exciting the March 1st, Julio Cesar Chavez Jr. (47-1-1,32 KO’s) –
Brian Vera (23-7,14 KO’s) rematch will be… not to mention the up-n-coming
superstar, Vasyl Lomachencko (1-0,1 KO) , fighting for the featherweight
championship in only his second pro fight.
Build on that excitement by promoting the March 8th,
Saul “Canelo” Alvarez (42-1-1, 30 KO’s)
– Alfredo Angulo (22-3, 18 KO’s) pay-per-view event that is sure to be a war! The card also features Jr. Featherweight
Champion Leo Santa Cruz (26-0-1, 15 KO’s) defending his title against Cristian
Mijares (49-7-2, 24 KO’s), Lightweight title holder and exciting Omar Figueroa
(22-0-1,17 KO’s) defending against Canelo’s older brother Ricardo Alvarez
(23-2-3, 14 KO’s) and undefeated Jermall Charlo (17-0,13 KO’s) facing off
against Carlos Molina (22-5-2,6 KO’s).
Two weeks of big time matchups and big time fighters! The world needs to know!
Does it stop? No… and neither should the promotion.
March 15th on Showtime, Danny “Swift” Garcia
(27-0,16 KO’s) puts his continued dominance of the jr. welterweight division on
the line against a game Mauricio Herrera (20-3,7 KO’s) in a fight that may pave
the way for a possible match-up with Mayweather Jr. The card also showcases Heavyweight prospect
Deontay Wilder (30-0,30 KO’s) vs. Malik Scott (36-1-1, 13 KO’s) and an exciting
rematch between heavy hitters Juanma Lopez (33-3,30 KO’s) and Daniel “Ponce ” De Leon
(45-5,35 KO’s) .
We’re missionaries… and the only way this sport will
continue to grow is by our word of mouth.
The world needs to know of the destructive machine better known as
Sergey “Krusher” Kovalev (23-0-1, 21 KO’s) and on March 29th in
Atlantic City on HBO, they’ll get their chance… but it’s up to us to promote
him.
And that’s just the beginning!
April 12th, on HBO PPV, Manny Pacquiao (55-5-2,
38 KO’s) vies to redeem not only the loss he suffered to Timothy Bradley
(31-0,12 KO’s), but the respect of the boxing world. He’s been labeled as a fighter declining and
not possessing the same killer instinct he once had. Bradley’s talking a good game and vows that
this fight will be easier than their first match-up and will be much more decisive. It’s a show and prove fight that will tell us
whether Manny Pacquiao is still the most dynamic and explosive fighter in the
world or if Timothy Bradley truly is a top pound for pound fighter. It’s a fight that NEEDS to be seen.
We as boxing fans watch, tweet, give opinion and in some
cases write about this great sport… but if we do not do our job as followers and
promote the sweet science, then we’re doing an injustice to greatest sport ever
created.
There shouldn’t be a sports fan on earth that hasn’t heard
of Gennady Golovkin (29-0,26 KO’s) aka “GGG”…. and if there is by any chance,
it’s imperative we get them to tune in to his April 26th bout on
HBO. He is the future of the sport and
is soon to be a pay-per-view star. His
mixture of power and technical boxing skills are second to none. He’s a marvel to watch… A once in a
generation fighter that needs to be seen by all generations.
So now, as you’ve hooked the casual or non-existent boxing
fan… it’s time for Floyd.
Make no doubt about it… Floyd “Money” Mayweather Jr.
(45-0,26 KO’s) is one of the greatest
fighters of this era. He is the ultimate
fighter’s fighter. His defense is magnificent…
He still possesses impeccable hand speed… and his athleticism defies logic for
a fighter of his age. Most importantly, he’s undefeated.
Floyd’s not the selling point for boxing… but he’s the
pinnacle of the sport. No event is
bigger than a Floyd event and that won’t change until he retires. That’s why it’s imperative for us boxing fans
to take advantage and promote the fights NOT involving Floyd…
Then the masses will know that boxing is not Floyd Mayweather
Jr... and Floyd Mayweather Jr. is not boxing.
His May 3rd bout will either be against Amir Khan
(28-3,19 KO’s) or Marcos Maidana (35-3,31 KO’s). Either way, it will be huge and even though
the general consensus believe that neither fighter can beat the pound for pound
king, the intrigue is always there. It’s
the type of intrigue that can’t be duplicated in any other sport.
Just as boxing does not begin with Floyd… it doesn’t end with
him either.
There’s a very good chance that the intrigue of the Floyd
bout will be trumped by his dominance in the ring, leaving the casual or
non-existent boxing fan yearning for more.
It’s a formula we’ve seen far too many times, but luckily the sport is
filled with entertainment.
On May 31st, Carl Froch (32-2,23 KO’s) will go to
battle with George Groves (19-1,15 KO’s) in an epic rematch. These are the type of fights that create
boxing fans for life! The moments that capture all the passion and emotion that
makes the sport amazing!
Two fighters that want nothing more than to impede the
forward movement of the other… Embrace it… better yet, extract it to the
world.
After all of these tremendous fights, we save the best
match-up for last.
On June 7th at Madison
Square Garden
in New York ,
two of the most prolific prizefighters in the world square off in a match-up
sure to define the legacy of the victor.
Sergio Martinez (51-2-2, 28 KO’s) vs. Miguel Cotto (38-4,31
KO’s) is a fight that defines what boxing is all about. Two fighters who represent what it means to be
dedicated to the sport. The passion each
fighter displays in the ring… The
challenge of chasing greatness… The
obstacle of moving up in weight to define a legacy… It’s all here wrapped up in a 12 round
package guaranteed to provide an immense amount of entertainment. Consider this bout the first communion for
newly founded fight fans…
Boxing is like religion.
We as fight fans need to understand and relish our
responsibility of promoting the sport.
It’s our time to spread the good word about the sweet science and bring
boxing back to where it should be… on top of the sporting world. No other sport encompasses the passion…
excitement… emotion and spontaneity of boxing.
HBO and Showtime are not enough, just like church and the
bible are not enough.
In order for boxing to capture the mind, body and soul of
sports fans around the world… we must be missionaries to the knowledge
deprived. Without us, boxing would cease
to exist… and without them, boxing will never be where it once was, and more
importantly, where it should be.

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